At 1Lotus Research, we conduct strategic market research that looks into the total array of the targeted segment /product. We try to gauge and evaluate the key stake holder’s opinions via
- Desk Research/ Secondary Research
- Pilot study
- Followed by main phase, Qualitative OR Quantitative, depending on the research needs
The strategy keeps varying each and every time - from purchase process to new product feasibility OR development, product positioning in the market, customer satisfaction, etc; as the Client and their requirements keep change time to time.