At 1Lotus Research, we conduct strategic market research that looks into the total array of the targeted segment /product. We try to gauge and evaluate the key stake holder’s opinions via

-               Desk Research/ Secondary Research
-               Pilot study
-               Followed by main phase, Qualitative OR Quantitative, depending on the research needs

The strategy keeps varying each and every time  - from purchase process to new product feasibility OR development, product positioning in the market, customer satisfaction, etc; as the Client and their requirements keep change time to time.