User experience Research (UX) is about how a respondent feels about using a product, system, interface or service. User experience highlights the emotional, experiential, affective, meaningful and valuable aspects of the human-computer interaction and product ownership, but it also includes a person’s perceptions of the practical aspects such as utility, ease of use, user friendliness and efficiency of the product, system, interface or service. Sometimes on demand from Client's end, we blend eye tracking research with user experience research.

User experience is subjective in nature, because it is about an individual’s feelings and thoughts about the system. User experience is dynamic, because it changes over time, place and as the circumstances change.

It’s a process in which the needs, wants, and limitations of end users of a product, system, interface or service are given extensive attention at each stage of the design process. User-centered design can be characterized as a multi-stage problem solving process that not only requires designers to analyze and foresee how users are likely to use a product, system, interface or service; but also to test the validity of their assumptions with regards to user behavior in real world tests with actual users.

For experienced researchers and ethnographers, ethnography is more than just field research; It’s more of ideations to the Clients device design teams. (read more)

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