1Lotus Research


1Lotus Research works across industry verticals assisting Clients right from concepts to product development.

From customer satisfaction to dealer satisfactions and market sizing studies. Sensory evaluation is a scientific discipline used to evoke, measure, analyze, and interpret reaction to those characteristics of food material as they are perceived by the senses of sight, smell, taste, touch, and hearing.

Sensory evaluation is a very large subject that applies and involves principles of designs, analysis and use of human senses (sight, smell, taste, touch and hearing) for evaluating consumer products.

We at 1Lotus Research along with one affiliated partner assist Clients to conduct sensory evaluations with the help of trained panels as well as untrained panel which are typically the target consumers as per the study and the product requirements.

Methodologies and Sensory evaluations

As per the study requirements, we propose the right research approach, design and sample for the research. This varies from qualitative to quantitative approach.
  • Discrimination, comparative and descriptive tests
  • Qualitative Approach – Traditional focus group discussions, in-depth interviews
  • Quantitative Approach – CLT’s
1Lotus Research have capabilities to conduct sensory evaluation studies across Asia Pacific and MENA Region – viz. In Asia Pacific : India, China, Taiwan, Singapore, Hong Kong, Malaysia, Japan, Thailand, Indonesia, Vietnam, Australia and Sri Lanka and In Middle East Region : UAE, Abu Dhabi, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Egypt, Philippines and Turkey.To know more about Sensory evaluation and its project management practice at 1Lotus Research, please write to us at info@1lotusresearch.com

1Lotus Marketing Research Services

1Lotus Research, 1108, Opal square, 11th Floor, S. G. Barve Road, Wagle estate, Thane (West) - 400604 Republic of India
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