Rural Research

Rural Research

We at 1Lotus assist business houses for providing social and rural market research services for their products, services and requirements.

We have analyzed that the data obtained from metro and urban markets are completely different from the rural markets. The behavior patterns of the rural consumers are largely dependent on their race, culture, belief systems, lifestyles, perceptions and their purchasing power. We have expertise in assessing the rural marketing potential to segregating and segmenting the rural markets.

We have worked across industry verticals in the rural markets of India, China, Vietnam, Indonesia, South Korea, UAE and Saudi Arabia